How Vestiari Works
Vestiari turns your physical wardrobe into an intelligent digital archive — so you can dress better, waste less, and rediscover what you already own.
Watch: A quick walkthrough of the Vestiari experience
Snap a photo or upload from your gallery. AI automatically removes backgrounds, detects colors, identifies the garment type, and tags seasons — all in seconds. No manual data entry needed.
Every garment is cataloged with precision — brand, size, condition, colors, and seasons. Browse your closet like a curated boutique, filter by type or season, and see your entire wardrobe at a glance.
Our AI Stylist considers your body shape, skin undertone, color contrast, and personal style identities to suggest outfits that actually flatter you — not just generic trend-based looks.
Deep-dive analytics reveal your cost-per-wear, seasonal gaps, most-worn items, and ghost garments you've forgotten. Turn closet data into clear decisions about what to keep, sell, or donate.
Upload a full-body photo and preview how any outfit from your archive looks on you — powered by AI virtual try-on. See before you step out.
Traveling? Build high-impact, low-volume Capsules from your archive. Expedition ensures you dress effortlessly for any destination without overpacking.
Log daily wear in the Diary, track your 30-Wears Challenge progress, and see real metrics on water saved, CO₂ avoided, and waste prevented. Your wardrobe becomes a force for good.
No. You can start with a handful of pieces and build your archive over time. That said, the more you add, the more useful the ghost garment detection, cost-per-wear tracking, and outfit suggestions become.
Vestiari is currently a web app accessible from any browser on your phone or desktop. No download needed. It will be released soon on iOS and Android.
Your Sustainability Score is a single number that reflects how well you're using what you own. It improves every time you rewear a forgotten piece, hit a wear milestone, or rehome something rather than buy new. It's a mirror that shows you, honestly, how much of your wardrobe's environmental debt you're actually paying off through use.
Because building your digital archive is mostly a one-time effort. The yearly plan gives you a large annual allowance of 300 background removals and 300 garment analyses, so you can photograph your entire wardrobe at once without running out of credits mid-session.
It's a fair question — and one we take seriously enough to be fully transparent about.
Vestiari runs on Google's Gemini models, and according to Google's own published research, the median Gemini text prompt emits just 0.03g of CO₂e and uses about five drops of water. Image-based calls like background removal emit roughly 0.09g of CO₂e per call.
Here's what that means for a Pro user who burns every single AI credit in a month: Total energy ~55 Wh, Total CO₂e ~6.7g, Total water ~59ml.
To put that in context: sending 2 emails ≈ 8g CO₂e, watching 1 hour of Netflix ≈ 36g, producing 1 cotton t-shirt ≈ 2,100g, producing 1 pair of jeans ≈ 33,400g. Vestiari Pro, max AI usage, full month ≈ 6.7g.
The net equation is simple: one extra wear of a forgotten garment saves approximately 300g of CO₂e — 45 times more than the entire monthly AI cost of using Vestiari. The AI pays for its own carbon footprint the moment it helps you rediscover something you already own. Every wear logged after that is pure environmental gain.
We're not going to pretend AI has zero impact: it doesn't. But we also believe that the biggest barrier to sustainable fashion isn't information, it's friction. Most people know they should wear what they own. The AI in Vestiari exists to remove that friction, not to add sparkle.
That said, if our community tells us the AI features create more harm than good, we will listen. We are genuinely open to reducing, reshaping, or removing AI features based on user feedback. Our commitment is to sustainability first, technology second. We'd rather build a simpler tool that changes behaviour than a sophisticated one that compromises our values.
Sustainability isn't about being perfect. It's about doing something.
Sources: Google AI Environmental Impact Report, August 2025 · Ellen MacArthur Foundation · WRAP
Vestiari isn't about buying more — it's about understanding what you have. When you truly know your wardrobe, every outfit becomes intentional, every purchase considered, and every garment worn to its full potential.
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